Activities on social media can effectively reach millions of people at a very low cost. As more and more people use social media, marketers of major brands, including cross-border e-commerce, are planning various activities on social media to find more potential customers. If I were going to engage a social media campaign on increasing my brand’s awareness, I would initially determine a meaningful goal. This goal allows your marketing activities to be more focused and will not be affected by other irrelevant things. For example, I would like to create a campaign about the ocean and marine life on social media because environmental protection has always been a hot topic in our community. The targeting audiences are the majority of our society, especially those who care about marine animals.
Prior to the campaign, I would create a PLN to improve the influence on social media. Social media advertising has a huge impact, and the date is important too. I will capitalize on World Ocean Day, which is on June 8 of every year. Use keywords to help potential participants find our brand page and discover our event. In order to increase the traffic of social media activities, I need to share some valuable content. Initially, I would post fun facts about the ocean and marine animals on Twitter and Instagram and building connections with people who have a passion for environmental protection. Selecting the content that the audience is interested in and increases the media visibility of the campaign. Second, cooperating with organizations that have the same target audience as mine is also a good way to increase the influence of my social media campaign. For example, Vancouver Aquarium is a great organization to connect with and promote the campaign. Lastly, using the power of celebrities can make it stand out quickly. In fact, many consumers rely on the recommendations of celebrities. Build relationships with key people in the conservation industry, talk to them about the event and let them participate in the social media campaign. Also, I could encourage my fans to create content and tag our social media campaign, and providing some rewards can more effectively stimulate their creation. Increasing engagement is about ensuring that fans are active and willing to take action. Sharing user-generated content is a great way to connect with the targeting audience and get great content to publish.